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Autoresponders are very necessary when it comes
to marketing or taking care of customers. But the
power of an autoresponder, or the lack of power,
can mean the difference between success and
failure.

When you use an autoresponder service, you must
make sure that the domain that the autoresponder
uses isn’t blacklisted by the spam watch groups. If
it is, your messages probably won’t make it past
the majority of spam filters, no matter how much
you check it with spam checkers.

Also, not having the ability to track responses can
cost you business. If you can’t track response rates,
you won’t have any way of knowing whether your
messages are doing you any good. A good
autoresponder will provide the ability to track
responses. If yours doesn’t, you might want to shop
for a new autoresponder.

The ability to add and remove names to your
autoresponder manually is vital. Often, people will
contact you without going through your
autoresponder. These people need to be put on the
autoresponders mailing list. If you are moving your
list from one service to another, you need the ability
to import names and addresses to your list. Again,
if your autoresponder service isn’t powerful enough
to allow this, look for a different one!